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Non-profit / Service Design/2023/Case study

CityMeals on Wheels — Advancing Communication

Bringing Citymeals on Wheels an efficient means of communication between staff and volunteers — helping those who are helping others complete their mission with ease and support.

Citymeals on Wheels — communication platform hero
Project details

A communication lifeline for staff and volunteers.

Client
Citymeals on Wheels NYC — a volunteer agency partnering with the New York City Department for the Aging to bring meals to homebound residents.
Role
Design Lead, Project Manager
Duration
2 week sprint
Tools
Figma · Photoshop · Miro · Smartsheets · Notion
My role
  • Led problem-solving and design strategy, assigning tasks across the team.
  • Took an active role in research, synthesis, problem definition and solution — producing the initial information architecture focused on the needs of both volunteers and staff.
  • Managed the conversion of wireframes into a high-fidelity prototype and coordinated the design process.
  • Led the development of a full design system — built only from the fonts and colors used on the current Citymeals website — within a two-week timeline.
Click-through prototype
The problem

Outdated delivery of information was hindering communication.

Paper-and-pen processes were causing frustration on both ends — between the staff coordinating routes and the volunteers walking them.

The task was to design a responsive website that lets volunteers quickly access and enter information about meal delivery, client health and well-being concerns — while allowing staff to easily keep records for the seven years required to maintain city funding.

What we achieved

An intuitive, mobile-centered tool for volunteers on the go.

Citymeals volunteers gained an intuitive mobile-first website that lets them efficiently review and log aspects of their delivery routes — with the option to immediately contact a central office line.

In the end we also recommended a full native mobile app. Out of scope for this sprint, but research made clear it was a logical next step to serve an always-moving volunteer base.

Scroll for a detailed look at the project and design process — or jump to a section.

01 — Research

A deceptively simple mission with complex logistics.

At a glance, the Citymeals on Wheels mission can look deceptively simple: getting meals and social interaction to homebound seniors. Behind the scenes the logistics become quite complex. Currently CMW relies on paper and pen to deliver multiple levels of information to and from its volunteers and maintain its records. A new responsive web platform will streamline this process — eliminating frustrations and giving time back to both volunteers and staff.

User interviews & field research

What the volunteers say:
  • The paper route sheet is confusing for first-time volunteers.
  • Getting access to NYC apartments can be complicated.
  • Shifts can feel transactional when the program is meant to advocate for human connection.
  • Don't like giving out personal phone numbers.
  • Want to be able to contact the office easily by phone.
  • Having to log a route on paper with a staff member takes valuable time.
The existing information model — outdated, confusing spreadsheets
VOLUNTEER PERSONA

What the staff says

  • Volunteers come and go.
  • Wellness checks are an important component of delivering meals.
  • Manual data entry is time consuming.
  • Tracking meal delivery is essential for securing city funding.
  • Storing paper copies for seven years takes both logistics and physical space.

Competitive & comparative analysis

We looked at other volunteer platforms — Invisible Hands, North Brooklyn Angels, Mom's Meals — alongside delivery apps like DoorDash and Uber Eats to see how they communicate detailed information to users and what features enhance the experience.

Invisible Hands
Uber Eats
Delivery detail

Key features identified

  • Maps
  • Safety
  • Schedule
  • Details
  • Confirmation
02 — Design

Mobile-first wireframes to prototype.

Designing for a mobile volunteer is of the utmost importance — they are constantly on the go. Mobile wireframes were transformed into a full prototype that closes the gap between an outdated paper process and a modern, responsive experience.

From outdated spreadsheets
  • No updates
  • No maps
  • No emergency services
To responsive online design
  • Real-time notifications (from both sides)
  • Instant route mapping
  • Access to staff for emergencies
03 — Test

Usability testing with real volunteers.

Usability testing was conducted with five participants — including a long-term Citymeals on Wheels volunteer — across three task flows.

User tasks

  • Navigate to a route.
  • Navigate to a participant's profile.
  • Log a visit with a participant.

Adjustments made in final iteration

  • Added checkmarks to indicate when a participant's meal was successfully delivered.
  • Sign-up button adjusted to reduce confusion.
  • Citymeals on Wheels icon now brings the user back to the home page.

"When one avenue becomes unavailable, you have to pivot — our team sent in our own volunteer to document the process first-hand."

— Process note
04 — Deliver

A responsive platform — and a recommendation for what's next.

A responsive website volunteers and staff can access on the go or engage with via desktop.

Our final recommendation was to further develop the mobile website into a native app. This would make it even more convenient for staff and protect against complex UI problems across browsers — and because information would be stored on the device itself, the user would rely less on pinging a server to constantly load the next page.

Responsive hand-off

Next steps

  • Accessibility testing & improvement.
  • Additional usability testing.
  • Additional volunteer features.
  • Staff view in portal.
  • Native mobile app.

Reflecting on the process

The research process was extensive given a tight design-sprint timeline. Both volunteers and staff are considerably overwhelmed and busy, making interviews difficult to schedule — which only deepened our motivation to make their lives easier.

A key lesson: when one avenue becomes unavailable, pivot. With interviews initially hard to land, the team sent in its own volunteer to document the process first-hand, giving us incredible knowledge of the workflow and its real-world friction.

Another hurdle was the lack of any existing design system. In a very short window, new components were developed riffing on the public Citymeals website. The clearest follow-up would be a thorough heuristic analysis and refinement of brand colors and standards specifically for this mobile context.

Icons originally created by Freepik — Flaticon.

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