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Conversion-Focused UX / Lead Generation Design
Bright Horizons — New Lead Form Design & Strategy
Bright Horizons' existing lead form was a multi-step wizard that quietly bled conversions at one of the most emotionally charged moments in a parent's journey. The redesign collapses the flow into a single-page, mobile-first experience — restructuring questions, easing cognitive load, and rebuilding trust at every field.
Disciplines
B2CFamily ServicesForm UXUser TestingResponsiveMobile First UX
Overview
This case study is part of Tanja's selected portfolio. The full write-up — including research insights, key flows, design decisions and outcomes — is available on request.